How Brandlane works
One engagement. Brandlane runs everything. You pay only per qualified meeting booked.
Brandlane builds and operates your entire cold email system from the ground up. Infrastructure, data, copy, sending, inbox management, calendar booking. Every qualified meeting goes straight on your calendar. You pay per meeting. Nothing else, ever.
The model
No retainers. No setup fees. A fixed fee per qualified meeting booked.
Two rules govern every Brandlane engagement. You pay only for outcomes. You manage none of the work.
Pay per booked meeting
There is no monthly retainer and no setup fee. You agree a fixed fee per qualified meeting. You pay nothing until one lands on your calendar.
Fully run for you
We operate every component. Infrastructure, lead lists, copy, daily sending, every inbox reply. Your team's only job is to show up to the meetings we book.
Your real domain stays protected
All outbound runs on dedicated sending domains and mailboxes, completely separate from your primary domain. Your real sender reputation is never touched.
What we handle
Six things Brandlane owns completely, so you own none of the work.
From the first sending domain to the meeting on your calendar. Here is exactly what Brandlane manages on your behalf.
Sending domains and mailboxes
We register dedicated sending domains, configure full authentication (SPF, DKIM, DMARC), warm the mailboxes, and monitor their health continuously. All separate from your real domain.
Lead lists and data
We build prospect lists matched precisely to your ideal customer profile, verify every contact to keep bounce rates low, and refresh the data as campaigns run.
Cold email copy and sequences
We write your full cold email sequences, test subject lines and opening lines, and rewrite what is not working until the copy starts generating real replies.
Daily sending and deliverability
We manage sending volume, rotate mailboxes, monitor sender score, and adjust immediately if anything changes, keeping your emails in the primary inbox.
Inbox management
Every reply, whether positive, neutral, or negative, gets read and handled by our team. Interested prospects are qualified and moved toward a booked call. You never touch the inbox.
Meeting booking
When a prospect agrees to a call, we book it directly on your calendar with the context your team needs to walk in prepared to close.
How it works
From our first conversation to meetings on your calendar in four steps.
A clear process with no surprises. Here is how Brandlane goes from knowing nothing about your business to booking meetings with your ideal customers.
Strategy call
We spend an hour learning your ideal customer, your offer, and your revenue targets. We will confirm cold email is the right fit. If it is not, we will tell you and we will not take the engagement.
Build and launch
We register your sending domains, build your lead lists, write your sequences, and go live. Most clients are sending within two weeks of the strategy call.
Send, manage and optimise
Campaigns run daily. We handle every reply, refine copy and targeting based on real data, and send you a weekly report. You stay informed without managing anything.
Pay per meeting booked
Every qualified meeting that lands on your calendar generates an invoice. Nothing before that. The more meetings we book, the more we earn. Our incentive is identical to yours.
What you get
Everything delivered. Nothing left for you to run.
One engagement. One clear outcome. Zero operational overhead on your side.
- A complete cold email system, built and managed from end to end
- Dedicated sending infrastructure that never touches your real domain
- Verified prospect lists matched to your ideal customer, refreshed weekly
- Cold email copy written and refined until it generates real conversations
- Every reply read, handled, and qualified by our team
- Qualified meetings booked directly on your calendar
- Weekly reports on what we sent, what replied, and what we are refining
- A fee tied to one outcome: qualified meetings booked on your calendar
Who Brandlane is for
Brandlane works best for a specific kind of business.
Brandlane is built for you if:
- You sell business to business in the United States.
- Each new client is worth at least fifteen thousand dollars in revenue over their lifetime.
- Your buyer is a founder, owner, partner, controller, or operator who reads their own inbox.
- You already win sales calls when prospects show up. You need more of them on the calendar.
Brandlane will not take the engagement if:
- You sell business to consumer or low ticket products under one thousand dollars.
- Your offer has never closed on a sales call before.
- You expect us to make claims your offer cannot back up.
Common questions
What founders ask us before signing on.
Eight questions we hear on almost every strategy call. Straight answers below.
What counts as a qualified meeting?
A qualified meeting is a real prospect at a real target company, in the role you said you want to talk to, who agreed on a specific date and time on your calendar. We define the qualification criteria together on your strategy call so there is no ambiguity later.
How much does it actually cost?
You pay a fixed fee per qualified meeting booked. The exact rate depends on your industry, your average client value, and how hard your buyer is to reach. We give you a specific number on your strategy call once we understand your offer and customer. There is no setup fee, no monthly retainer, and no lock in.
When does the first meeting land on my calendar?
Most clients see their first qualified meeting between week two and week four. Week one and two are infrastructure setup and warmup. Sending starts week two or three. Replies and meetings build from there. We send you weekly reports so you always know exactly where things stand.
How do I know you will book meetings if you have no case studies for my industry?
Honest answer: we lead with a fresh set of eyes. A specialist agency for your vertical will tell you they know your customer better. They probably do. We bring a deliberately different approach borrowed across categories, and we carry all of the financial risk because you only pay when meetings book. If we book zero, you pay zero. That is the deal.
What kind of business is this built for?
Business to business companies in the United States where each new client is worth at least fifteen thousand dollars over their lifetime, where you sell to founders, owners, partners, or operators, and where you have a real offer that already wins on sales calls. If those three things are true, cold email almost always works. If any one of them is missing, we will tell you on the strategy call rather than take the engagement.
What happens if a prospect replies asking about you specifically?
Our team handles every reply, including the curious ones. We answer questions, address objections, and qualify the prospect before any meeting lands on your calendar. You only see the calendar invites for prospects who are already warmed up and ready to talk.
Will this hurt my main domain or my brand?
No. Every sending domain we use is registered separately from your primary domain. If a spam filter ever flags anything, your real domain stays clean. We use the same playbook the largest cold email operations use to protect their core infrastructure.
Are there any contracts or minimums?
No long term contract. No minimum monthly spend. You pay per booked meeting. If you ever decide cold email is not for you, we wind down the campaigns and you walk away owing nothing beyond meetings already booked.
Get started
Tell us about your business. We will tell you if Brandlane is a fit.
Book a free strategy call. We will map out how we would build and run your outbound and give you a straight answer on whether cold email makes sense for your business right now.
Book a free strategy call